My most recent project

A series of educational videos for a capital management company Larsen Capital https://go.larsencp.com/. The project was aimed at an older audience, maintaining a clear, professional style that emphasized value and delivery.

Other YouTube Projects

Portable Music Player

Product Design • UI/UX • Brand Guidelines

A tactile, almost analog-feeling product identity for a digital-first brand. Clean product renders, precise iconography, and a flexible layout system for web, print, and packaging.

Dune Devices wanted to bring back the joy of focused listening in an age of distraction. Their portable music player needed a brand identity that honored analog tactility while embracing digital precision. I built a system around geometric simplicity, restrained color (black, white, one accent), and ultra-clear iconography. The identity translated seamlessly across contexts: sleek product renders for their site, embossed packaging details for retail, and modular UI components for their app interface. I also developed a comprehensive brand book and asset library so their internal team could maintain visual consistency as they scaled. The result feels intentional, timeless, and refreshingly un-tech-bro.

2026

Vertical Instagram Reels

Soft Essentials Line

Brand Identity • Photography • Packaging Design

Subtle, light-driven photography and a quiet typographic system to position Opal as a calm, trustworthy skincare brand. Deliverables included logo, bottle labels, and e-commerce visuals.

Opal came to me with a clear ask: their skincare line was gentle, effective, and ingredient-focused, but their visual identity felt generic and overlooked. I redesigned everything from the ground up, starting with a new logotype that felt softer and more considered. The photography direction emphasized natural light and minimal styling—no aggressive shadows or clinical backdrops. I designed a label system that worked across multiple product formats (bottles, tubes, jars) while keeping a unified look. Typography was kept quiet and elegant, letting the imagery breathe. We also created a full suite of e-commerce assets, including lifestyle photography, product detail shots, and social templates. The rebrand helped Opal feel less like a commodity and more like a trusted ritual.

All work designed end-to-end by Afterglow Studio — strategy, visuals, and rollout.

100%

Satisfaction Rate & Job Success

60+

Projects Completed

3+

Years Of Experience

"Alex translated our messy ideas into a visual identity that actually reflects who we are. The process felt calm, clear, and surprisingly fast."

Jona Carter

Founder, EcoLux

"The new brand system changed how we show up in every pitch. Our deck finally looks as polished as the product we're selling."

Sofia Toms

Co-Founder, GreenK Studios

"We came in with an outdated logo and no guidelines. We left with a full toolkit that our whole team can use without second-guessing."

Richard Lee

Creative Director, UrbanRoots

CLIENT REVIEWS FROM UPWORK

Real feedback from clients I've worked with

STEP 1

Define the vision

We clarify your goals, audience, and what 'good' looks like for you. This gives us a shared direction before any design work begins.

STEP 3

Design the system

Logo, typography, colour, imagery, layouts — everything is built as a cohesive system so your brand looks consistent

STEP 2

Map the foundations

I translate the strategy into moodboards, references, and directions. You pick a path, and we refine it together

STEP 4

Apply and refine

We test the system on real assets: key pages, packaging, slides, or social content. Feedback is folded in until it feels just right.

STEP 5

Deliver and support

You receive organised files, usage guides, and templates. Need help rolling it out? I can stay involved as a design partner

SERVICES

What I can help you create

I work with brands at launch, rebrand, or "we've outgrown our look" moments. Projects are tailored, but most fall into these service areas:

Brand Identity

From logo to full visual language: typography, colour palette, layout rules, and brand guidelines that keep everything consistent and recognisable.

Digital & UI Design

High-fidelity web and product interfaces designed with clarity and usability in mind, ready for handoff to your development team.

Packaging & Print

Labels, boxes, inserts, and physical touchpoints that feel as considered as your product — including print-ready files and mockups.

Launch & Content Design

Social templates, pitch decks, campaign visuals, and ad creatives so your new identity shows up beautifully from day one.

Not sure where to start? Book a consultation to talk through scopes and timelines.

MORE WORK

Additional projects worth exploring

Nexus Labs

Tech Startup Branding

Brand Identity • Digital Design • Pitch Materials

Abstract geometric identity with bold typography for a developer tools company. Created logo system, digital guidelines, and pitch deck templates for Series A fundraising.

Canvas Magazine

Editorial Design System

Editorial Design • Typography • Layout Systems

Sarah specializes in digital product design and user research. She translates complex requirements into clean, intuitive interfaces that users actually enjoy.

Zenith Wellness

Luxury Spa Brand Identity

Brand Identity • Interior Design • UI/UX

Refined brand system with organic shapes and elegant typography for a premium wellness studio. Deliverables included signage, treatment menus, and digital booking interface.

Mike De Pal

Solo Video Editor & YouTube Strategist